Boxed in by fickle regulations, branding agencies and designers were left to highlight the versatility of marijuana through lifestyle messaging. This, in turn, elevated and normalized the plant, alleviating a longtime pain point for the industry in terms of salability. Instead of locking cannabis out of the mainstream, the anti-pot agenda helped create a trendy new identity for the plant and its user.
Put simply: Weed went premium. — SURFACE MAG
Image from Dosist Pens