Designers Cultivating Cannabis Branding

Boxed in by fickle regulations, branding agencies and designers were left to highlight the versatility of marijuana through lifestyle messaging. This, in turn, elevated and normalized the plant, alleviating a longtime pain point for the industry in terms of salability. Instead of locking cannabis out of the mainstream, the anti-pot agenda helped create a trendy new identity for the plant and its user.

Put simply: Weed went premium. — SURFACE MAG

Image from Dosist Pens