It’s been a long time, but since pre-recreational cannabis legalization, Californians have been experiencing the wonderful world of exotic, top shelf, and private reserve strains flooding the market. Some people call these strains exotics – most people just know they’re branded cannabis coming from growers and cultivators that can.
One popular term is “Designer Weed” – coined by Connected Cannabis Co. and popularized by their partnership with Cookies SF. Other growers and cultivators like the Jungle Boys, Sherbinski, Alienlabs, Wonderbrett, etc. have bestowed designer marijuana by showing us what branding, good weed, and excellent marketing can do.
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